• Web 2.0 focuses mainly on reading and writing the web at a rapid pace and having a constant expansion with a growing community. Web 3.0 takes a different approach by focusing on the growth of an individual user and collecting information on their "lifestream". The semantic web contributes towards a more welcoming experience.

Web 1.0 Web 2.0 Web 3.0
Mostly Read Only Wildly Read-Write Portable & Personal
Company Focus Community Focus Individual Focus
Home Pages Blogs/ Wikis Lifestreams/ Waves
Owning Content Sharing Content Consolidating Content
Web Forms Web Applications Smart Applications
Directories Tagging User Behavior
Page Views Cost Per Click User Engagement
Banner Advertising Interactive Advertising Behavioral Advertising
Britannica Online Wikipedia The Semantic Web

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