One of the main issues when it comes to the internet and how users interact is with anonymity. When people use the internet for the most part, they expect to be completely anonymous. That is why many users on forums and comment sections often say very hateful words. They feel as if their identity is completely anonymous. When someone is anonymous they feel there are no repercussions for their actions, as no one holds them responsible. The big line in the sand is determining whether freedom of speech should prevail, or whether or not users should be identified. If every action they make is monitored and recorded with their identity, it’s safe to assume less people would use hurtful words and slander online. A popular app Yik Yak has had to deal with this issue. Yik Yak allows anonymous users to comment on college campuses. As one would expect this has led to many issues such as bullying, pranks, threats and hate speech. Yik Yak has faced many social problems one of them being that their users should not remain anonymous. Web 3.0 in some ways is completely erasing anonymity when it comes to the user's online experience. With the personalized experience of Web 3.0, companies will be able to track internet users and know every action they perform. It will give options based on their past preferences and history. Some people may feel this is a violation of their privacy. If every action someone performs is monitored and recorded it might make some feel uncomfortable and violated.
References
Nathan McAlone (Mar 8, 2016), " Controversial app Yik Yak is becoming less anonymous", Business Insider